The Google Analytics integration is performed server-side and is compatible with both Classic and Universal Analytics. Only one Google Analytics tracking code can be used per website, and the tracking code must be pre-configured in the Virtual Call Tracking system (usually pre-configured during provisioning by inspection of the website network requests).
The integration sends real-time events into Google Analytics at the end of each phone call. The events are linked to each visitor’s session and hence report correctly across the Google Analytics platform.
The common properties of each event that appears in Google Analytics are:
- Event Category: Call Tracking
- Event Action: Phone Call
- Event Label:
(a string of name/value pairs describing attributes of the call)
It is recommended that at least one goal is configured in Google Analytics. The goal should be an event based goal filtering on the Event Category and Event Action as described above.
How to Track Calls in Google Analytics
Log into your Google Analytics account and click Admin at the top of the page.
Three columns will appear. In the far right column click on Goals. Then click + New Goal button.
There are many different types of goals you can set up. For call tracking you will need to select Custom and click Next step.
Name your goal Phone call and set the type to Event. Click Next step.
Set the Category to Equals to and type Call Tracking in the text box. Save the goal and it will start recording data straight away.
How to Report Using Goals
Once you have set up your call tracking goal you will need to be able to view the corresponding data.
Click on Reporting at the top of the page.
Select the date range you wish to report on via the date selector in the top right of the page.
Then in the menu down the left hand side of the page click on Conversions -> Goals -> Overview.
To view only data from your Phone Call Goal select the goal from the drop down menu under Goal Options.
You will now only be shown data relating to your phone calls. You will be shown the number of calls, what web page the customer was on when they called and how the customer got to your website (organic, AdWords etc.).