NEW Google Adwords Set-up

Integrating Virtual Call Tracking into the ‘NEW BETA’ Adwords

 

Step 1

Log in to your Virtual Call Tracking  platform and click Activate Google AdWords on the home tab.

Activate Google AdWords

 

Step 2

Authorise us by logging in with a Google account that is linked to your AdWords account. Once this is activated, you will be returned to the Virtual Call Tracking reporting portal and asked to select your AdWords account. Select the account that relates to the website you wish to activate and click the Finish button.

Select Your Google AdWords Account

Once completed, you will need to create some Custom Columns in AdWords.

We will be creating 3 custom columns:

  1. Calls – Total number of calls your receive through AdWords

  2. Cost/Call – Average cost you spend to get receive call

  3. Call % – Conversion Rate (No. of Calls ÷ Clicks)

 

Step 3

Log into AdWords and make sure you are in the Campaigns tab on the Campaigns page. Then click on the Columns drop down list and select Modify columns…

 New Adwords Modify Columns

 

Step 4

From the Modify columns for campaigns list click on Custom columns

Adwords Custom Columns

 

Step 5

Select New Column

Adwords New Columns

 

Step 6

In the pop-up window that opens, name the column Calls and in the Metric drop down list select Conversions.

Adwords Calls

 

Step 7

Scroll down and select Conversions again

Adwords Conversions

 

Step 8

A blue ‘conversion’ graphic should appear, along with a menu box to the right. Click the arrow to the Right of Conversions. Then click the arrow to the right of Conversion action. Then check the Call Tracking check box.

Adwords Call Tracking

 

Step 9

The blue ‘conversion’ graphic will have updated to become ‘Conversions: Call Tracking‘. Next, select Save to create a new custom column.

Adwords Cost Call Save

 

Step 10

Click on the + New Column button to add a new Cost/Call new column.

Adwords New Custom Columns

 

Step 11

In the pop-up window that opens, name the column Cost/Call and in the Metric drop down list select Conversions.

Adwords Cost Calls

 

Step 12

Scroll down and select Conversions again

Adwords Cost Call Conversions

 

Step 13

A blue ‘conversion’ graphic should appear, along with a menu box to the right. Click the arrow to the Right of Conversions. Then click the arrow to the right of Conversion action. Then check the Call Tracking check box.

Adwords Call Cost Tracking

 

 Step 14

The blue ‘conversion’ graphic will have updated to become ‘Conversions: Call Tracking‘. Next, select Save to create a new custom column.

Adwords Call Tracking Save

 

Step 15

Add one final column by clicking on the + Column button to create a Cost % column.

Adwords New Custom Column 2

 

Step 16

In the pop-up window that opens, name the column Cost % and in the Metric drop down list select Conversions.

Adwords Cost %

 

Step 17

Scroll down and select Conversions again

Adwords Call % Conversions

 

Step 18

A blue ‘conversion’ graphic should appear, along with a menu box to the right. Click the arrow to the Right of Conversions. Then click the arrow to the right of Conversion action. Then check the Call Tracking check box.

Adwords Call % Tracking

 

Step 19

The blue ‘conversion’ graphic will have updated to become ‘Conversions: Call Tracking‘. Next, select Save to complete your set-up.

Adwords Call % Save

 

Step 20

You should now see your 3 new custom columns in the custom columns section. Select the column you want to display to reveal these metrics in your data sheets.

Adwords Call Tracking

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