Google Tag Manager Set-up

How To Install “Virtual Call Tracking” Script Using Google Tag Manager (GTM)

Step 1

Log in to Google Tag Manager, select your account to reveal your GTM workspace (dashboard), and click on the New Tag section.

Call Tracking Script Google Tag Manager Screen Shot - Step 1

 

Step 2

Name your tag Virtual Call Tracking and click on the Tag Configuration section. This will then reveal the Choose Tag Type window.

Call Tracking Script Google Tag Manager Screen Shot - Step 2

 

Step 3

Scroll down through the Choose Tag Type window and select Custom HTML tag.

Call Tracking Script Google Tag Manager Screen Shot - Step 3

 

Step 4

In the blank text box, copy and paste your Virtual Call Tracking script  we sent to you. Next, scroll down to reveal the Triggering section.

Call Tracking Script Google Tag Manager Screen Shot - Step 4

 

Step 5

We want the Call Tracking script to fire on every page of your website to ensure

  1. any embedded phone numbers (both currently on your website and added in the future) are swapped out for our tracking number,
  2. we capture data on every page of your website, no matter which page a visitor might land on.

The Trigger for your tag determines when you tag is to be fired on your website. Click on the Triggering configuration section to reveal the set-up window.

Call Tracking Script Google Tag Manager Screen Shot - Step 5

 

Step 6

We want the tag to gather data from all the pages on your website, click the All Pages option. Once All Pages is selected the window will automatically divert back to your main GTM workspace.

Call Tracking Script Google Tag Manager Screen Shot - Step 6

 

Step 7

Press blue Submit button in top right hand corner of your GTM workspace to begin publishing your tag (meaning GTM will paste your script onto every page of your website). This will then reveal a Submit Changes screen where you can add notes to your tag should you want to.

Call Tracking Script Google Tag Manager Screen Shot - Step 7

 

Step 8

Next, Press the blue Publish button to paste your script to your website.

Call Tracking Script Google Tag Manager Screen Shot - Step 8

 

You have now added the “Virtual Call Tracking” tracking script to your website through Google Tag Manager. For further information or help installing our Virtual Call Tracking Script onto your website, please contact us here

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