We will be creating 3 custom columns:
Log into Google Ads and make sure you are in the Campaigns tab on the Campaigns page. Then click on the Columns drop down list and select Modify columns…
From the Modify columns for campaigns list click on Custom columns
Select New Column
In the pop-up window that opens, name the column Calls and in the Metric drop down list select Conversions.
Scroll down and select Conversions again
A blue ‘conversion’ graphic should appear, along with a menu box to the right. Click the arrow to the Right of Conversions. Then click the arrow to the right of Conversion action. Then check the Call Tracking check box.
The blue ‘conversion’ graphic will have updated to become ‘Conversions: Call Tracking‘. Next, select Save to create a new custom column.
Click on the + New Column button to add a new Cost/Call new column.
In the pop-up window that opens, name the column Cost/Call and in the Metric drop down list select Conversions.
Scroll down and select ‘Cost / Conv.’
A blue ‘Cost/ conv.’ graphic should appear, along with a menu box to the right. Click the arrow to the Right of Conversions. Then click the arrow to the right of Conversion action. Then check the Call Tracking check box.
The blue ‘Cost / conv.‘ graphic will have updated to become ‘Cost / conv.: Call Tracking‘. Next, select Save to create a new custom column.
Add one final column by clicking on the + Column button to create a Cost % column.
In the pop-up window that opens, name the column Cost % and in the Metric drop down list select Conversions.
Scroll down and select ‘Conv. rate’.
A blue ‘Conv. rate‘ graphic should appear along with a menu box to the right. Click the arrow to the Right of Conversions. Then click the arrow to the right of Conversion action. Then check the Call Tracking check box.
The blue ‘Conv. rate‘ graphic will have updated to become ‘Conv. rate: Call Tracking‘. Next, select Save to complete your set-up.
You should now see your 3 new custom columns in the custom columns section. Select the column you want to display to reveal these metrics in your data sheets.