IntroductionThe Google UA Analytics integration is performed server-side and is compatible with Universal Analytics. Only one Google UA Analytics tracking code can be used per website, and the tracking code must be pre-configured in the Virtual Call Tracking system (usually pre-configured during provisioning by inspection of the website network requests).
EventsThe integration sends real-time events into Google UA Analytics at the end of each phone call. The events are linked to each visitor’s session and hence report correctly across the Google UA Analytics platform. The common properties of each event that appears in Google UA Analytics are:
- Event Category: Call Tracking
- Event Action: Phone Call
- Event Label:
(a string of name/value pairs describing attributes of the call)