Google UA Analytics Set-up


The Google UA Analytics integration is performed server-side and is compatible with Universal Analytics. Only one Google UA Analytics tracking code can be used per website, and the tracking code must be pre-configured in the Virtual Call Tracking system (usually pre-configured during provisioning by inspection of the website network requests).


The integration sends real-time events into Google UA Analytics at the end of each phone call. The events are linked to each visitor’s session and hence report correctly across the Google UA Analytics platform. The common properties of each event that appears in Google UA Analytics are:
  • Event Category: Call Tracking
  • Event Action: Phone Call
  • Event Label: (a string of name/value pairs describing attributes of the call)

Recommended Configuration

It is recommended that at least one goal is configured in Google UA Analytics. The goal should be an event based goal, filtering on the Event Category and Event Action as described above.  

How to Track Calls in Google UA Analytics

Step 1

Log into your Google UA Analytics account and click Admin at the top of the page. Click On Admin

Step 2

Three columns will appear. In the far right column click on Goals. Then click + New Goal button. Click On Goals

Step 3

There are many different types of goals you can set up. For call tracking you will need to select Custom and click Next step. Custom Goal

Step 4

Name your goal Phone call and set the type to Event. Click Next step. Name your Goal

Step 5

Set the Category to Equals to and type Call Tracking in the text box. Save the goal and it will start recording data straight away. Define Goal Category

How to Report Using Goals

Once you have set up your call tracking goal, you will need to be able to view the corresponding data.

Step 1

Click on Reporting at the top of the page. Click the Reporting Tab

Step 2

Select the date range you wish to report on via the date selector in the top right of the page. Select Your Date Range

Step 3

Then in the menu down the left-hand side of the page, click on Conversions -> Goals -> Overview. Overview of Goal Conversions

Step 4

To view only data from your Phone Call Goal, select the goal from the drop-down menu under Goal Options. Select Goal Options You will now only be shown data relating to your phone calls. You will be shown the number of calls, what web page the customer was on when they called and how the customer got to your website (organic, Google Ads etc.). View Your Goals Data

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