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Use Call Tracking and Call Analytics to…

Understand which media channels drive call enquiry

With a proliferation of advertising choices, do you know which media channel is producing you the best call ratio for your business from advertising? Easily track TV, Radio, Press, Magazines, Adwords, Bing, Web Traffic, Display Ads, Referrals, Pages, Keywords, Experiments and the Devices that produce you the calls, and along with your form based leads from your website use this information to work out which channel produces you the best results.

Determine your best cost per enquiry

Finally, a system that measures real time call data. Instantly know how many calls have come from each media, this minute, and match this against the cost of each media allowing you to calculate your advertising efficiency. Know the cost per lead of each marketing activity or media channel and make informed decisions on your business initiatives.

Make better marketing decisions

Know which media drives all your leads, phone calls and web forms. Know what propels your online and offline conversions and revenue. Make meaningful marketing decisions based on customer response to your campaigns rather than guessing. Benefit from this new competitive advantage by basing decisions on which campaign, marketing initiative or media channel produces you the best return on investment
Identify PPC calls with dynamic phone numbers

Identify PPC calls with dynamic phone numbers

Dynamic phone numbers will swap out your regular website phone number when a visitor has come via your PPC campaign (Adwords, Bing or Yahoo). Our technology audio records the phone call, time stamps the phone call, identifies visitors phone number and the Adwords keyword and campaign which they used and pushes all this information back into your Adwords MCC account or Analytics and records the call as a conversion.

Optimize your website to enquiry, not clicks

Optimize your website to enquiry, not clicks

Virtual Call Tracking automatically sends call enquiry conversions into Optimizely, Analytics, Google MCC allowing you to test and view the calls your campaign produces. Use Virtual Call Tracking and Optimizely together to build better content and improve response. Use Virtual Call Tracking with Adwords to optimize your PPC campaigns by measuring Phone Enquiry rather than just Impressions, clicks and form based web leads and downloads.

Link your CRM and find out what drives your revenue

Link your CRM and find out what drives your revenue

By linking your CRM to the Virtual Call Tracking portal you can match and measure your sales revenue to phone call traffic and learn exactly how your customers found you. Link sales to the enquiry source to understand which channel is driving your sales and customers. Measure advertising value by sale volume and not just lead numbers to determine which source is producing you the most profitability and those that are performing poorly.

Integrate your favorite applications

Integrate your favorite applications

Adwords, Google Analytics, Double Click, Sales Force, Optimizely, Marin, Microsoft Dynamics, Webhooks. By connecting your existing tools to Virtual Call Tracking you can create competitive benefits which will give you an edge over your competitors. Take advantage of call conversions in your favorite PPC, CRM, CRO, analytics and even custom-built applications using application integrations

Phone call data reporting platform

Phone call data reporting platform

Keep track of the most important asset of your business … your customers. Learn how your front line is responding to them. Virtual Call Tacking is a powerful data centre that identifies the detail to allow you to know your clients behaviors and make tactical decisions by using our easy-to-use yet commanding analytics and reporting portal. Input this data into your analytics or your CRM for greater detail.

Call listening and reporting service

Call listening and reporting service

Up to 20% of inbound calls from advertising are missed. Do you know how many customers are lost because of poorly handled calls? We do. We can provide call listening and reporting services that will rate every call, identify any missed call and supply you with the detail to re-dial the customer and save the lead. And if your team handles a call poorly or misses an opportunity, we can report back for training.

Make every call count. Start tracking your marketing better today.
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