How To Install “Virtual Call Tracking” Script Using Google Tag Manager (GTM)
Step 1Log in to Google Tag Manager, select your account to reveal your GTM workspace (dashboard), and click on the New Tag section.
Step 2Name your tag Virtual Call Tracking and click on the Tag Configuration section. This will then reveal the Choose Tag Type window.
Step 3Scroll down through the Choose Tag Type window and select Custom HTML tag.
Step 4In the blank text box, copy and paste your Virtual Call Tracking script we sent to you. Next, scroll down to reveal the Triggering section.
Step 5We want the Call Tracking script to fire on every page of your website to ensure
- any embedded phone numbers (both currently on your website and added in the future) are swapped out for our tracking number,
- we capture data on every page of your website, no matter which page a visitor might land on.