With a proliferation of advertising choices, accurate and reliable lead tracking has never been more important. Do you know which media channel is producing you the best phone call ratio for your business from advertising? Easily track TV, Radio, Press, Magazines, Adwords, Bing, Web Traffic, Display Ads, Referrals, Pages, Keywords, Experiments and the Devices that produce you the calls. Along with your form based leads from your website, you can work out which channel produces you the best results.
Discover your best cost per lead source
Finally, a lead tracking system that measures real time call data. Instantly know how many calls have come from each media, this minute. Match this against the cost of each media to calculate your advertising efficiency. Know the cost per lead of each marketing activity or media channel and make informed decisions on your business initiatives.
Make more meaningful marketing decisions
Know which media drives all your leads; phone calls and web forms. Know what propels your online and offline conversions and revenue. Make meaningful marketing decisions based on customer response to your campaigns rather than guessing. Benefit from this new competitive advantage by basing decisions on which campaign, marketing initiative or media channel produces you the best return on investment
Identify Adwords & Bing calls with dynamic phone numbers
Dynamic phone numbers will swap out your regular website phone number when a visitor has come via your PPC campaign (Adwords, Bing or Yahoo). Our technology records the phone call audio, time stamps the phone call, identifies visitors phone number and the Adwords keyword and campaign which they used and pushes all this information back into your Adwords MCC account or Analytics and records the call as a conversion.
Optimise your website to enquiry, not clicks
Virtual Call Tracking automatically sends call enquiry conversions into Optimizely, Analytics, Google MCC allowing you to test and view the calls your campaign produces. Use Virtual Call Tracking and Optimizely together to build better content and improve response. Use Virtual Call Tracking with Adwords to optimize your PPC campaigns by measuring Phone Enquiry rather than just Impressions, clicks and form based web leads and downloads.
Phone call data reporting platform
Keep track of the most important asset of your business … your customers. Learn how your front line is responding to them. Virtual Call Tacking is a powerful lead tracking system that identifies the detail to help you to know your customer behaviours. Make tactical decisions by using our easy-to-use yet commanding analytics and reporting portal. Push all this data directly into your analytics or your CRM for greater detail.
Call listening and reporting service
Up to 20% of inbound calls from advertising are missed. Do you know how many customers are lost because of poorly handled calls? We do. We can provide call listening and reporting services that will rate every call, identify any missed call and supply you with the detail to re-dial the customer and save the lead. And if your team handles a call poorly or misses an opportunity, we can report back for training.